“I just bought some ancient berry tea and kiwi fruit from Xiangxi Tujia and Miao Autonomous Prefecture as well as Tujia cured meat from Zhangjiajie. All of them are authentic hometown food!” On September 16, at the Featured Agricultural Product Promotion Conference of the High-quality Western Hunan Agricultural Product Production and Marketing Matchmaking Event held at the Yushu Bay Cultural and Tourism Commercial Complex in Huaihua, Ms. Zhou, a citizen of Huaihua, carried overflowing shopping bags, her face beaming with joy.
As a key event of the Fifth Hunan Tourism Development Conference, this promotion conference brought together over 130 agricultural enterprises from western Hunan Province and nearly 40 buyers. Three live-stream channels were set up simultaneously for influencers to livestream their street tours. The event innovatively adopted a model integrating display, promotion, negotiation and contract signing, established a platform for the efficient coordination of the production and marketing of agricultural products, and introduced the high-quality ecological products of western Hunan Province to the market.
At the promotion conference, relevant officials from Huaihua, Xiangxi Tujia and Miao Autonomous Prefecture, and Zhangjiajie took turns to introduce featured agricultural products. Specifically, the official from Huaihua City mainly promoted star products under the “Huaihua Buy” regional public brand, including the sweet sugar oranges, mellow Jietan tea, soothing Jingzhou Poria cocos, and tender Xinhuang beef, demonstrating the diversity of Huaihua’s agricultural sector. The official from Xiangxi Tujia and Miao Autonomous Prefecture showcased local ecological tea such as the gold tea, Maojian tea, and ancient berry tea, which, combined with the plump and juicy kiwi fruit, showed the great ecological advantages of the prefecture. The official from Zhangjiajie introduced featured products such as giant salamanders and Tujia cured meat, showcasing the rich Tujia customs and food culture and the abundant agricultural resources of western Hunan Province.
“We just signed a contract with Xiangxi Weijia Import and Export Trading Co., Ltd. The citrus will be exported to Russia in 30 to 50 freezers, each holding 30 metric tons of citrus!” Zhao Yijian, General Manager of Manzhouli Guomier International Trading Co., Ltd., expressed his anticipation. This partnership vividly epitomized production and marketing matchmaking efforts at the promotion conference.
Nine production and marketing partnerships were reached at the promotion conference, with a total contract amount of RMB211 million. These partnerships encompass Xuefeng black-bone chicken, eggs, tea, mugwort products, sealwort wine, rhizoma gastrodiae, citrus, and berry tea. The partners span Hong Kong, Hebei, Guizhou, Zhuhai, and other places, fully demonstrating the market competitiveness and brand appeal of agricultural products from western Hunan Province.
It is learned that the on-site exhibition and marketing of high-quality agricultural products will run until September 20. The exhibition area is divided into seven parts based on such product categories as grain and oil, food, and fruit and features 132 booths, fully showcasing the high-quality agricultural products from western Hunan Province. During the exhibition, diversified promotional activities such as live commerce and influencer visit will be held to expand sales channels and enhance the brand influence of Hunan agricultural products.
“Our Zhangjiajie dried tofu is very popular. We sold quite a bit in just one morning!” The remarks of a staff member from Zhangjiajie Qianzong Ecological Food Co., Ltd. reflect the benefits enjoyed by participating enterprises. Huaihua is located in the center of the border areas of Hunan, Hubei, Chongqing, Guizhou and Guangxi. It is an important part of western Hunan Province. It is known as a blessed land, a hub for opening up, a transportation hub, and a tourist hotspot. With mild climate, good ecological environment, and abundant resources, Huaihua is an ideal place for developing green and organic agriculture. The city boasts 363 leading enterprises in agricultural industrialization at or above the municipal level, including five at the national level, 73 at the provincial level, and 285 at the municipal level. It is now home to one national modern agricultural industrial park, eight provincial modern agricultural industrial parks, and four national towns with a strong agricultural industry. The city has 446 agricultural products certified as green agricultural products, organic agricultural products, or agricultural products with geographical indications, six organic food certifications, and 15 geographical indication certifications, ranking among the top in Hunan Province.
At the event, Huaihua sincerely invited people from all walks of life to invest and start business in Huaihua and jointly develop this vibrant and green land.
This event followed the concept of “developing the city, invigorating the industry, and benefiting the people through conventions”. The production and marketing matchmaking event effectively expanded the production and marketing channels for products from western Hunan Province, promoted the in-depth integration of agriculture, culture, and tourism, injected new impetus into rural revitalization, and introduced the high-quality agricultural products from western Hunan Province to the whole nation and the whole world.
(Translated by Professor Yu Jie)