Recently, Ministry of Culture and Tourism of China launched 152 national rural tourism boutique routes themed with “Spring Beauty on the Routes”, displaying three sub-titles: integration of transportation and tourism, spring and scenery, and new rural experiences. Zhijiang Peace Lake Night Tour and Weichu Winery Sightseeing Park are hailed as “National Rural Tourism Boutique Routes”.

According to the introduction to the “Spring Beauty on the Routes” among the  National Rural Tourism Boutique Routes by the Ministry of Culture and Tourism, four rural tourism spots are included: the Huangdu Dong Culture Village (Dong Yun-Shijia Home-Stay), the Wanfoshan Scenic Area (Tent Camping Base), the Zhijiang Weichu Winery Sightseeing Park (Weichu Winery Agreeable Home-Stay), and the Zhijiang Peace Lake Water and Land Light Shadow Night Tour, contributing to an amazing folk customs tour. This route connects a group of rural scenic spots with Dong folklore, perfectly displaying the beautiful mountains, waters, and scenery of Dong Township. The distinctive cultures of the Helong Banquet, Pickled Fish, Camellia Oil, Zhijiang Duck, and Mountainous Wine are deeply rooted in people’s mind. Netizens are welcomed to come to Zhijiang to check in, experience a wine and music feast,  and experience the brilliance of “refreshing Zhijiang with water, street, and boats”.

In recent years, Zhijiang has adhered to the main line of “cultural and tourism platforms, economic performances, and project implementation”, with Zhijiang’s millennium history and culture as the foundation, peace culture as the core, and ethnic culture as the highlight. It has scientifically laid out relevant business formats, made every effort in “cultural and tourism+rural revitalization” and “cultural and tourism+research” articles, and focused on creating a popular check-in site in Hunan, developing Zhijiang into Cultural and Tourism IP, in order to truly achieve the goal of an agreeable and enjoyable city.

(Translated by Tian Xia)