The 2025 Spring Festival tourism market has been significantly heating up, despite the fact that there are still a dozen days to go before the festival. According to the "2025 Spring Festival Tourism Market Forecast Report" released by online travel service provider Ctrip, consumers' travel intentions during the holiday are unprecedentedly high compared to the same period last year. Both domestic travel and outbound and inbound travel are showing an increasing trend, with the scale of domestic travel further expanding. There is a slight reduction in the prices of air tickets and hotels during the period, making Hong Kong and Macao popular destinations for outbound tourism. Some Chinese people enjoy greeting the Spring Festival abroad, while foreigners flock to China to experience the Chinese New Year. As a result, outbound and inbound tourism bookings have doubled year on year.

Hunan's outbound and inbound tourism bookings during the coming Spring Festival period have increased by 71% and 61% year on year, respectively. The majority of tourists come from Shanghai, Beijing, Guangzhou, Shenzhen, and Foshan. Popular scenic spots are Zhangjiajie 72 Unusual Houses, Rebala Scenic Area, Quzi Cultural Park, Xiangjiang Cruise, Star City Eye Ferris Wheel. Meanwhile, Changsha has experienced a surge in its outbound and inbound tourism bookings, with an increase of 91% and 98% respectively compared to a year ago. Most tourists are from Shanghai, Beijing, Guangzhou, Hangzhou, and Suzhou, and the popular scenic spots are Xiangjiang Cruise, Star City Eye Ferris Wheel, and Yuelu Academy.