On the evening of August 17, the opening ceremony of the 7th Huaihua Traditional Ethnic Sports Games was filled with excitement, as songs and laughter echoed throughout the venue. An online prize quiz on the Law on Promoting Ethnic Unity and Progress, themed “Law Enriches Wuxi, Together We Build Dreams,” was held simultaneously. One participant was randomly selected from the audience taking part in the on-site quiz to receive a mobile phone sponsored by China Mobile’s Huaihua branch (hereinafter referred to as Huaihua Mobile), adding an extra touch of excitement to the grand ethnic sports event.
The prize draw was a heartfelt initiative by China Mobile’s Huaihua branch to support ethnic sports and give back to its customers. Through concrete action, it promoted interaction, exchange and integration among the city’s ethnic groups, while contributing corporate strength to the development of ethnic sports in Huaihua.
Ethnic sports are an important vehicle for fostering a strong sense of community for the Chinese nation. As a centrally administered state-owned enterprise based in Huaihua, Huaihua Mobile has proactively fulfilled its social responsibilities by leveraging its strengths in 5G and digital-intelligence technologies. Through robust communications support, event enablement, publicity amplification and public-welfare assistance, it has provided comprehensive support for traditional ethnic minority sports events across Huaihua, promoted interaction, exchange and integration among the city’s ethnic groups, and injected China Mobile’s digital-intelligence capabilities into the vigorous development of ethnic sports.
Building a Strong Communications Foundation to Safeguard Ethnic Sports Events
From ethnic cultural and sports activities at the Tongdao Dawuliang Song Festival and the Mayang Dragon Boat Race to mass sporting events such as village basketball (“CunBA”) and the XiangBA League, Huaihua Mobile has repeatedly delivered communications support in high-density crowd settings in recent years, ensuring that the highlights of ethnic sports reach households across the region via 5G networks.
For the 7th Huaihua Traditional Ethnic Minority Sports Games, the company formed a dedicated communications-support team, conducted advance signal testing and optimization at the opening-ceremony venue and competition sites, and deployed emergency communications equipment. These measures ensured stable and reliable connectivity for the opening ceremony livestream and online prize quiz, keeping online and offline participation in step throughout the event.
To help build stronger ethnic sports brands through diversified support, Huaihua Mobile has actively pursued market-oriented partnerships with local ethnic sports events. Through event sponsorships, rights-based partnerships, prize support and online promotion, it has worked to expand the reach and influence of ethnic sports activities.
During the 7th Huaihua Traditional Ethnic Minority Sports Games, Huaihua Mobile is sponsoring the giveaway of one mobile phone at the opening ceremony and will draw two additional winners after the online quiz concludes at the end of September. “Every Huaihua Mobile user who participates in the quiz will receive a complimentary 10GB domestic data package from Huaihua Mobile. Non-Huaihua Mobile users may transfer the package to a Huaihua Mobile user in their household,” said a Huaihua Mobile representative.
Meanwhile, Huaihua Mobile has actively organized volunteers to visit event venues, where they conduct policy briefings, provide public convenience services and create platforms for interaction, exchange and integration among the city’s ethnic groups. Leveraging the reach of mobile new-media and video platforms, the company has used short videos, livestreams and special features to showcase Huaihua’s distinctive ethnic sports, including yajia wrestling and board-shoe racing. These efforts have helped tell Huaihua’s ethnic sports stories and raise public awareness of and participation in such activities.
With a focus on villages inhabited by ethnic minorities, Huaihua Mobile continues to expand 5G and gigabit network coverage in rural areas, strengthening the digital infrastructure needed to support rural ethnic sports meets, village basketball tournaments and folk sports performances. It has also actively participated in initiatives promoting ethnic unity and progress in schools, supporting digital presentations of ethnic sports courses and traditional sports clubs, and helping preserve and pass on ethnic sports culture.
The sports arena has showcased the power of unity, while digital intelligence continues to write a shared story of solidarity. Going forward, Huaihua Mobile will continue to play a leading role in information and communications, using advanced network technologies and digital services to empower ethnic sports events and the preservation of ethnic culture. It will help take Huaihua’s ethnic sports development to a higher level and contribute greater China Mobile strength to fostering a strong sense of community for the Chinese nation.
(Translated by Feng Tao)