Xu Zhongjian presided over the special dispatching meeting on key culture and tourism work for the Qingming and May Day holidays. (Photo/Peng Jun)
On the morning of April 3, 2026, Xu Zhongjian, secretary of the Huaihua Municipal Party Committee, presided over a special dispatching meeting on key culture and tourism (C&T) work for the Qingming and May Day holidays, listened to reports on the relevant work, and studied and confirmed specific matters for the holiday C&T work. It was emphasized that the whole city should thoroughly study and implement Xi Jinping Thought on the culture and the spirit of Xi’s important expositions on tourism development, earnestly implement the deployment requirements of the Provincial Party Committee and the Provincial People’s Government, and continue to do a good job in the “follow-up work” of the Tourism Development Conference. Efforts should be highlighted on enhancing tourists’ sense of experience, optimize service guarantees with sincere dedication, further stimulate the vitality of C&T consumption, and accelerate the high-quality development of Huaihua’s C&T industry.
With the Qingming Festival approaching and the May Day holiday drawing near, Huaihua is about to witness a tourist peak, making it crucial to ensure high-quality C&T services and guarantees during the holidays, said Xu. Adhering to the development philosophy of “shaping tourism with culture and highlighting culture through tourism”, the city should fully explore the connotation of Huaihua’s distinctive culture and create tourism products integrating appreciation, tasting, experience and participation. This will enable tourists to generate emotional resonance and form value recognition through immersive, emotional and interactive C&T experiences, fully demonstrating the unique C&T charm of Huaihua.
It is imperative to accurately meet the diversified and personalized consumption demands of tourists, vigorously create diverse new scenarios, formats and models for C&T consumption, continuously enrich the supply system of C&T products, activate more C&T consumption hotspots, and fully unleash the potential of holiday C&T consumption. We must always put tourists at the center, strictly implement the “Five Measures for Benefiting and Valuing Tourists”, comprehensively improve the quality of C&T services, and continuously polish Huaihua’s “Home-like Care” C&T service brand.
Huaihua will strengthen the regular supervision of the tourism market, improve the working mechanism for the rapid response, efficient handling and timely feedback of tourist complaints, and severely investigate and punish illegal acts such as price fraud, forced trading, and overcharging tourists in accordance with the law, so as to effectively safeguard the legitimate rights and interests of the general tourists. Elaborate arrangements should be made for tourism transportation guarantees, with real-time monitoring and analysis of passenger flow data carried out, and the traffic organization and diversion plans for key time periods, road sections and scenic spots optimized in a scientific way to ensure the safe, smooth and orderly travel of tourists.
It will strictly and earnestly strengthen tourism safety management, carry out a blanket inspection and rectification of potential safety hazards across the entire C&T industry, including reception venues, amusement facilities, and tourist vehicles and ships, and resolutely hold the bottom line of tourism safety. Targeted tourism marketing and promotion will be carried out, and the source tourist market will be expanded through various channels and forms to fully promote the “Bringing Tourists to Huaihua” initiative and attract more popularity for the development of Huaihua’s C&T industry.
Hu Chen and Xiang Rulian, leading cadres of the municipal government, attended the meeting.
(Translated by Tian Xia)