Recent days saw the Hunan Provincial Cultural Tourism “New Bloom YOUNG” Ecosystem Conference and Youth Owner-Principal Friendly Development Conference held in Changsha, where 76 outstanding projects under the title of “New Bloom YOUNG” were recognized. Among them, “Hongjiang Ancient Shopping Mall-Ancient Style Citywalk Block” in Hongjiang District was awarded the title of “Cultural-Tech Innovation Scenario”, “Cafe & Nature-contemplating Aesthetics Estate—Full Chain Coffee Industry Experience” in Hecheng District was rated as “New Cultural Tourism Business Form”, and “Medicine Baby—Traditional Chinese Medicine Space Suitable for New Youth” in Xupu County received the title of “New Cultural and Creative Brand”.
Hongjiang Ancient Shopping Mall, located in Hongjiang District of Huaihua City, traces its origins to the Spring and Autumn Period (770-476 BCE), took shape during the prosperous Tang Dynasty (618-907 CE), and flourished through the Ming (1368-1644) and Qing (1644-1912) dynasties. To this day, it preserves over 380 historical structures from the Ming, Qing, and Republican eras (1912-1949), including guild halls, trading firms, inns, armed escort agencies, workshops, newspaper offices, temples, and distinctive Yinzi Houses (traditional courtyard residences characterized by their enclosed structures and underground storage cellars), covering a total area of approximately 300,000 square meters.The Ancient Shopping Mall retains its original spatial fabric of “Seven Sloping Lanes, Eight Alleys, Nine Commercial Streets”—a traditional urban planning terminology reflecting its hierarchical network of alleys and thoroughfares—making it one of China’s best-preserved historical mercantile hubs. It has been honored with titles including National Key Cultural Relics Protection Unit, Top Ten Ancient Cities of China, National AAAA Tourist Attraction, and National-level Nighttime Culture and Tourism Consumption Cluster.
Nestled alongside the S315 National Highway in Yang Village, Hecheng District, Cafe & Nature-contemplating Aesthetics Estate is just a 10-minute drive from the downtown, offering easy accessibility. Strolling along its winding paths, visitors are greeted by rustic coffee cabins and expansive meadows.Taking natural plant aesthetics as its theme, the estate uses flowers, plants, trees, and warm-toned lighting to create a serene and beautiful environment. The estate is also home to a diverse array of facilities, including coffee cabins, sunlit glass room, western restaurant, conference hall, Chinese restaurant, professional photography studio, outdoor lawn, camping area.
The Chinese medicine “Yaoling Baby” IP cultural and creative series and their derivatives, independently designed and developed by Hunan Jianghui Culture and Technology Co., Ltd., has created a science research and education base for Hunan Jianghui Culture (Traditional Chinese Medicine Animation). Located in Red Flower Garden Industrial Park in Xupu County, the base covers an area of 60 acres, which integrates animation IP development and traditional culture dissemination.With the core mission of “promoting traditional Chinese medicine culture with animation aesthetics”, the company integrates technology, animation and education, and has designed 13 special courses for studies, including meta-universe orbital cinema (naked-eye 3D immersive experience), model aircraft production flight show, traditional Chinese medicine animation classroom, animation handmade craft production, medicine spirit board games, etc. Taking into account interest and knowledge, it covers multi-dimensional contents, such as scientific and technological practice, cultural inheritance, and team collaboration, staying committed to creating a characteristic educational platform for young people to explore traditional culture and modern technology through the innovative combination of animation aesthetics and technological means.
(Translated by Yang Sigui)