According to the statistics of the Bureau of Commerce of Hecheng District, Huaihua City, by November 10, the consumption amount brought by the large number of netizens from around the country has reached a total of 120 million yuan in Huaihua City over the past 10 days, 20 million of which is contributed by those in the Changnipo Village of Chengnan Street, Hecheng District, where Xiao Hua’s barber shop is located, who has become an internet sensation recently because of her high-quality and sincere service and low charges, which attracts a great number of visitors across China to Huaihua, bringing huge business opportunities to this city.
This morning the reporter arrived at Changnipo Village, finding it bustling with people. The surrounding food and local specialty shops were surrounded by enthusiastic tourists. The first sight catching the eye is the live streaming scene in front of the "Tea Oil Brother" store, where a netcaster was fully committed to promoting Huaihua local tea oil online. “Hello everyone, welcome to the live broadcast room of Tea Oil Brother. Today we are in Huaihua. Recently, the most popular phrase in Huaihua is ‘Having your hair cut beautifully and enjoying a pleasant trip in Huaihua’. Today, we recommend you Huaihua's pure camellia oil... " yelled the netcaster. The person in charge of Hunan Hongshengyuan Oil Tea Technology Co., Ltd. excitedly told reporters that with Xiaohua becoming popular on line, Huaihua becomes popular too, so does Huaihua’s local products, especially tea oil. At present, the company's products have been sold throughout the country, with a daily sales volume of over 10000 yuan. The good sales of tea oil not only showcase the charm of local products of Huaihua, but also add new vitality to Huaihua's economic development.
There is also a busy scene in the store that sells baked products. The owner of the store proudly said, "Our local specialties such as baked meat and sausages are very popular among consumers, with daily sales of over 4000 yuan.” Huaihua's local specialties attract many tourists to buy because of their unique flavor and high quality. Ms. Li from Henan said, "As soon as I arrived in Huaihua today, I felt the enthusiasm of Huaihua people and Huaihua cuisine. Huaihua not only satisfies tourists' stomachs with its delicious food, but also their hearts with its enthusiasm.”
The authority of Hecheng District has made great effort to attracting tourists and promoting consumption by actively guiding enterprises to launch discount and profit sharing activities, which greatly stimulates consumers' shopping enthusiasm. With the theme of ‘Having your hair cut beautifully and enjoying a pleasant trip in Huaihua’, the administration departments have strengthened publicity and adopted a combination of online and offline publicity to widely promote Huaihua on more than 20 online platforms and 10 major local business districts, effectively enhancing the popularity of Huaihua City. Through the power of the internet, Huaihua's beautiful scenery, delicious food, and high-quality products have been promoted nationwide, attracting increasing number of tourists and consumers to travel and shop in Huaihua.
The popularity of Changnipo Village is not just accidental event, but also a vivid portrayal of Hecheng District's active promotion of regional development. With keen insight and efficient action, Hecheng District has seized the opportunities brought by internet celebrity, successfully converting online popularity into actual economic benefits by attracting and promoting consumer activities, which not only promotes consumption, but also provides a broad stage for enterprise development. At the same time, it enhances the urban image and popularity of Huaihua City, injecting new vitality into the sustainable development of the regional economy.
（Translated by Chen Min）