(The scene of the symposium. Photo by Yang Zhiwei / Huaihua Daily)
On the afternoon of October 13th, Xu Zhongjian, secretary of Huaihua Municipal Party Committee, presided over a symposium in Beidouxi Town, Xupu County on the high-quality development of tourism in the Xuefeng Mountain area. He stressed the need to thoroughly study and implement general secretary Xi Jinping’s important discourse on tourism development, conscientiously implement the spirit of Hunan provincial party secretary Shen Xiaoming’s speech in Huaihua, consolidate the subsequent achievements of the tourism development conference, focus on promoting the development and construction of tourism in the Xuefeng Mountain area by striving to make it a national mountain tourism resort destination, and accelerate the transformation of Huaihua from a transportation hub to a tourist city. Also in attendance were the leaders from Huaihua Municipal Government including Li Weilin, Hu Chen, and Xiang Rulian, etc., as well as Li Yu, deputy secretary of the Party Committee of Hunan Tourism Development Investment Group.
On the symposium, the heads from Huaihua Municipal Bureau of Culture, Tourism, Radio, and Sports, the local authorities of Xupu County and Hongjiang City respectively reported on the tourism development of the Xuefeng Mountain area, while the heads from Hunan Tourism Development Co., Ltd. and Hunan Xuefengshan Ecological Culture Tourism Co., Ltd.
Afterwards, Xu pointed out that since the Fourth Plenary Session of the Sixth Huaihua Municipal Party Committee, we have taken the cultural and tourism industry as one of the five leading industries in the city, so the Fifth Hunan Tourism Development Conference is regarded as the overall driving force to promote the development of cultural and tourism industry of the city. Huaihua’s tourism instantly became popular during this National Day and Mid Autumn Festival holidays, so we must seize the opportunity and the momentum to push further tourism development in the Xuefeng mountain area, so as to make it a model of consolidating the subsequent achievements of the tourism development conference, and ultimately gain more breakthroughs and greater achievements.
Xu emphasized the need for in-depth research and scientific planning of tourism development in the Xuefeng mountain area by accurately positioning and highlighting characteristics with “the longest mountain sightseeing cableway of the world” to better showcase the unique mountainous scenery. In addition, attention should be focused on highlighting the cultural characteristics of Qu Yuan culture and the Huayao ethnic culture by creating new scenes that provide tourists with deep experiences and emotional value. Attention should also be paid to the protection and revitalization of ancient villages by designing and creating international standard hiking routes, enriching tourism industry, highlighting key areas, improving quality and efficiency, adhering to market operation, strictly implementing the five measures of benefiting tourism and pet customers, and optimizing the service environment. In order to achieve sustainable development, comprehensive linkage and collaborative efforts should be made to fully leverage the role of the Xuefeng Mountain Tourism Development Alliance, promote regional tourism cooperation and development in the Xuefeng Mountain area, and strengthen the overall coordination at the municipal level by closely collaborating with the local authorities of Xupu County and Hongjiang City, so as to achieve an effect of "1+1>2". What’s more, strategic cooperation should be deepened with Hunan Tourism Development Investment Group to achieve win-win development. As a result, all relevant departments of Huaihua Municipal Government should take the initiative and provide full support and take effective measures.
In the morning of October 13th, Xu visited the Shejiang Station, Jiuge Station, and Tianwen Station of Xuefeng Mountain Cableway to gain a detailed understanding of the operation and safety management, and the tourism product development, etc.
(Translated by Chen Min)